Tag Archive | "Media"

is relief printmaking a fine art or media art?


Question by Geneva: is relief printmaking a fine art or media art?
I need to know whether i should include my relief printmaking piece into my portfolio. its due tomorrow!! can anyone help me please?
I applied for a Design and Media Arts program at UCLA, and i have to create a portfolio to send to them. I am also including graphic design pieces and photography

Is relief printmaking (aka carving stamps and “printing” them on paper) considered a media art, or studio art?

Best answer:

Answer by old lady
The common distinction between fine art and media art is that fine art deals with originals – something that is created and is unique. Media art deals with something that is reproduced. So an original painting would be a fine art, but reproductions of that painting would be media art.
However, you have introduced a third category – studio art – and I have no idea how you would differentiate stamping (which is a form of printing, which is graphic reproduction) from media art. So i can’t help you there.
As a rule of thumb, if you’re in doubt, include it. Better to cover all your bases than leave out something that might be pivotal.
good luck

What do you think? Answer below!
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Interactive Media Magazine: A Lesson In Missing The Obvious


Interactive Media Magazine: A Lesson In Missing The Obvious

Interactive Media Magazine: A Lesson In Missing The Obvious


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Home Page > Arts & Entertainment > Television > Interactive Media Magazine: A Lesson In Missing The Obvious

Interactive Media Magazine: A Lesson In Missing The Obvious

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Posted: Feb 23, 2010 |Comments: 0
| Views: 233 |



A certain software seller’s website proudly displays a quote from Interactive Media Magazine:

“Awesome. Unequivocally the best TV to PC software on the net.” How reassuring. Or is it?

I wonder what percentage of people who read that little gem bother to run the words Interactive Media Magazine through Google. And of those that do, how many sniff out anything other than gushing affiliate reviews that simply pump out these same words?

Well, since you’re reading this, you’re clearly not one of those. But from the stats I’ve seen, you can count yourself among the minority.

Good for you. You’re smart enough not to take things at face value.

All I can say is keep digging and you might uncover something worth its pixels.

The price of being lazy or impatient

I can only marvel at how the software seller in question has the audacity to try this on. After all, if anyone wants to verify the quote attributed to Interactive Media Magazine, all they have to do is open up a fresh page and run the name through a search engine.

Yet who, apart from you, would do that? Certainly most folks don’t. Too much like hard work. Or maybe it simply doesn’t occur to them.

It’s no different, I guess, from not reading instructions for a newly purchased gadget. Or hitting the Accept button beneath a vendor’s terms and conditions without giving them a moment’s glance.

We are all inherently lazy. And impatient. Quick and easy does it.

Of course, the internet has made these traits even more pronounced. Click, click, click. Don’t make me wait.

Ingenuity or trickery?

So, is it any surprise that some online sellers choose to take advantage of our failure to pay full attention?

I suppose not. But is it marketing genius? Or is it – dare I say – a scam?

Well, there’s no doubt it’s misleading. If advertisers who employ such tactics tried this in offline media, the regulators would send them packing.

The web is, of course, a marketer’s playground. Economy with the truth seems to be the norm. Yes, the FTC have made moves to clamp down on deceptive practices. But there’s still no substitute for having your wits about you.

There’s a hard lesson to be learned lurking on every internet corner. So keep your eyes peeled. And make sure it’s not you who comes a cropper.

My research into satellite TV on PC software led me to some stark conclusions. I share my findings on No Bull TV-on-PC Reviews. You might also be interested in visiting interactivemediamagazine.net. If you’re determined to uncover the truth about satellite TV on PC software, you’ll find it soon enough.

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Steve Jenks is a seasoned tell-it-as-it-is writer. He never takes any claims at face value. He digs beneath the surface for facts, not fluff. He wants to get at the truth as much as you do. Check out his no-nonsense reviews of online money-making guides, schemes, books at No Bull Affiliate Marketing Reviews

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Steve Jenks is a seasoned tell-it-as-it-is writer. He never takes any claims at face value. He digs beneath the surface for facts, not fluff. He wants to get at the truth as much as you do. Check out his no-nonsense reviews of online money-making guides, schemes, books at No Bull Affiliate Marketing Reviews

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What Tiger Woods Can Learn From the Social Media Marketing Experts


What Tiger Woods Can Learn From the Social Media Marketing Experts

As Tiger Woods demonstrated at the Masters, he still is one of the best golfers in the world, five months after the scandal surrounding him first broke. However, there are lessons that Tiger could have learned from the some of the biggest names in social media.

At one time, in a sports marketing world filled with risk, Woods is was as safe as it could get. He exuded class, consistency and excellence – qualities that prompted companies and brands, such as Buick, Electronic Arts, Tag Heuer and Accenture, to pay top dollar for the rights to capitalize on his name and image.

No company had a stronger association with Woods than the marketing goliath Nike. For more than a decade, Woods has been the driving force behind the company’s 0 million golf business. “Frankly, I think no one can argue that he’s probably one of the best hangars in the business in regards to clothing; he always does a great job in presenting our apparel and footwear and really makes a statement in how he looks on that golf course,” says Cindy Davis, general manager of Nike Golf.

THE RISE OF THE PERSONAL BRAND Nearly 10 years ago, management guru and best-selling business book author Tom Peters, launched the concept of personal branding with the cover story for Fast Company. Through the years, since Peters first brought the concept of “Me Inc.” forward, many image consultants, HR professionals, and sales trainers have encouraged their clients (and anyone else who would listen) to think about themselves as personal brands as they grew their entrepreneurial endeavours. No one more embodied this than Tiger Woods.

NEWS FLASH TIGER: “YOUR BRAND IS NOT WHAT YOU SAY IT IS…IT’S WHAT GOOGLE SAYS IT IS” So says Chris Anderson (editor-in-chief at Wired magazine and bestselling author of The Long Tail). For Tiger Woods that “golden image” all came to a crashing halt, when on November 17th, Eldrick “Tiger” Woods crashed his Cadillac SUV outside his home during a dispute with his wife. However, the SUV was not the only thing that crashed that day: so did the reputation of a once spotless brand. Yes, Tiger Woods was a brand, probably one of the most valuable brands in the world.

LESSONS FROM CHRIS BROGAN Now “Tiger”, one of the best students of the game there ever was, is having to learns lesson from social media gurus such as Chris Brogan. For many years, getting to “know” the real Tiger was not possible. He was very guarded of his life and image. He had built a persona that no one could ever live up to. Many believed that to be a result of the intense media attention he had on him since a young age.

At one time, there were a few similarities between Tiger Woods and Chris Brogan, such as:

* Extremely marketable brand
* People wanted to be connected with both of them
* People wanted to be them

However, there is one great difference, Chris Brogan built his brand by being open, available, quick, and responsive in all of the spaces he occupies. He is a prime example of a person who has seen a total shift in his professional and personal life through use of online communities to share his ideas and insights; and that has turned that into real-benefit for him.

The first lesson that Tiger could learn from Chris: do not lie or deceive your audience. A brand is about trust, and Brogan knows that a personal brand requires an even deeper trust – similar to that which we extend to our immediate family. Brogan respects that and knows that social communities are all about transparency and trust.

Chris Brogan manages and develops a very personal brand that has a huge audience (bigger than most big corporations, though maybe not as large as Tiger’s). Thus, the second lesson to Tiger is clear: In this new social media world, it is not about how your business connects and communicates, it is about how you as an individual build, nurture, and share personal brands.

In the end, the third lesson Tiger needs to learn is that a personal brand comes from within. As Mitch Joel states in his bestselling book, Six Pixel of Separation, a strong brand shines when the core values and belief systems of why it was created are as obvious as the logo, packaging, website, and supporting marketing materials. That being said, brands rise (and fall) every day because each and every one of us is making decisions about that brand based on our own values and beliefs. From our internal gauge, we decide if the products or services “fit” with who we are – or who we want to be. Has there ever been a more public display of this than with Tiger Woods? It was not his golf game that brought him down; it was how he, in particular his actions, measured against our core values that has knocked him off his pedestal.

YOU CAN’T FAKE SINCERITY As you listen to Tiger talk about finding the love of the game again, and see him interact with fans, it reminds me of what Dan Pink wrote in his excellent book A Whole New Mind. In it, he writes about testing on the human face and the muscles used to control emotions. It turns out that, when we smile out of true happiness, certain muscles are activated that can’t be controlled. That means that when we fake smile versus making a genuine smile, our faces actually look different. So when you watch Tiger go around Augusta National Golf Club this weekend, in search of his fifth Masters title, ask yourself is he faking it? We all know he has the passion to win, that has never been in doubt. I mean is he faking his passion to connect with the people around the game. Because making real connections is what really counts in the new social media world.

There is no doubt that the world’s number one golfer will regain his top golf form as some point. The question remains is will “Tiger Woods the brand” regain its marketing ability? As Geoffrey Colvin’s book, Talent is Overrated, points out, one of the things that made “Tiger” great was his willingness to put in the 10,000 hours of deliberate practice needed to achieve that greatness. Let us hope he learns the lesson that many of our social media gurus already know: you cannot fake your personal brand in less than 10,000 hours.

Andrew Hunt is the owner of Inbound Sales Network ( http://www.inboundsales.net ), a specialist consulting and training firm focusing on the problems affecting sales and marketing teams. Mr. Hunt is an expert author, speaker, consultant, and sales trainer with more than 15 years of international experience in sales, marketing, channels, sales management, and business development roles in a variety of mature and early-stage companies.

Posted in BOOKSComments (0)

What Tiger Woods Can Learn From the Social Media Marketing Experts


What Tiger Woods Can Learn From the Social Media Marketing Experts

As Tiger Woods demonstrated at the Masters, he still is one of the best golfers in the world, five months after the scandal surrounding him first broke. However, there are lessons that Tiger could have learned from the some of the biggest names in social media.

At one time, in a sports marketing world filled with risk, Woods is was as safe as it could get. He exuded class, consistency and excellence – qualities that prompted companies and brands, such as Buick, Electronic Arts, Tag Heuer and Accenture, to pay top dollar for the rights to capitalize on his name and image.

No company had a stronger association with Woods than the marketing goliath Nike. For more than a decade, Woods has been the driving force behind the company’s 0 million golf business. “Frankly, I think no one can argue that he’s probably one of the best hangars in the business in regards to clothing; he always does a great job in presenting our apparel and footwear and really makes a statement in how he looks on that golf course,” says Cindy Davis, general manager of Nike Golf.

THE RISE OF THE PERSONAL BRAND Nearly 10 years ago, management guru and best-selling business book author Tom Peters, launched the concept of personal branding with the cover story for Fast Company. Through the years, since Peters first brought the concept of “Me Inc.” forward, many image consultants, HR professionals, and sales trainers have encouraged their clients (and anyone else who would listen) to think about themselves as personal brands as they grew their entrepreneurial endeavours. No one more embodied this than Tiger Woods.

NEWS FLASH TIGER: “YOUR BRAND IS NOT WHAT YOU SAY IT IS…IT’S WHAT GOOGLE SAYS IT IS” So says Chris Anderson (editor-in-chief at Wired magazine and bestselling author of The Long Tail). For Tiger Woods that “golden image” all came to a crashing halt, when on November 17th, Eldrick “Tiger” Woods crashed his Cadillac SUV outside his home during a dispute with his wife. However, the SUV was not the only thing that crashed that day: so did the reputation of a once spotless brand. Yes, Tiger Woods was a brand, probably one of the most valuable brands in the world.

LESSONS FROM CHRIS BROGAN Now “Tiger”, one of the best students of the game there ever was, is having to learns lesson from social media gurus such as Chris Brogan. For many years, getting to “know” the real Tiger was not possible. He was very guarded of his life and image. He had built a persona that no one could ever live up to. Many believed that to be a result of the intense media attention he had on him since a young age.

At one time, there were a few similarities between Tiger Woods and Chris Brogan, such as:

* Extremely marketable brand
* People wanted to be connected with both of them
* People wanted to be them

However, there is one great difference, Chris Brogan built his brand by being open, available, quick, and responsive in all of the spaces he occupies. He is a prime example of a person who has seen a total shift in his professional and personal life through use of online communities to share his ideas and insights; and that has turned that into real-benefit for him.

The first lesson that Tiger could learn from Chris: do not lie or deceive your audience. A brand is about trust, and Brogan knows that a personal brand requires an even deeper trust – similar to that which we extend to our immediate family. Brogan respects that and knows that social communities are all about transparency and trust.

Chris Brogan manages and develops a very personal brand that has a huge audience (bigger than most big corporations, though maybe not as large as Tiger’s). Thus, the second lesson to Tiger is clear: In this new social media world, it is not about how your business connects and communicates, it is about how you as an individual build, nurture, and share personal brands.

In the end, the third lesson Tiger needs to learn is that a personal brand comes from within. As Mitch Joel states in his bestselling book, Six Pixel of Separation, a strong brand shines when the core values and belief systems of why it was created are as obvious as the logo, packaging, website, and supporting marketing materials. That being said, brands rise (and fall) every day because each and every one of us is making decisions about that brand based on our own values and beliefs. From our internal gauge, we decide if the products or services “fit” with who we are – or who we want to be. Has there ever been a more public display of this than with Tiger Woods? It was not his golf game that brought him down; it was how he, in particular his actions, measured against our core values that has knocked him off his pedestal.

YOU CAN’T FAKE SINCERITY As you listen to Tiger talk about finding the love of the game again, and see him interact with fans, it reminds me of what Dan Pink wrote in his excellent book A Whole New Mind. In it, he writes about testing on the human face and the muscles used to control emotions. It turns out that, when we smile out of true happiness, certain muscles are activated that can’t be controlled. That means that when we fake smile versus making a genuine smile, our faces actually look different. So when you watch Tiger go around Augusta National Golf Club this weekend, in search of his fifth Masters title, ask yourself is he faking it? We all know he has the passion to win, that has never been in doubt. I mean is he faking his passion to connect with the people around the game. Because making real connections is what really counts in the new social media world.

There is no doubt that the world’s number one golfer will regain his top golf form as some point. The question remains is will “Tiger Woods the brand” regain its marketing ability? As Geoffrey Colvin’s book, Talent is Overrated, points out, one of the things that made “Tiger” great was his willingness to put in the 10,000 hours of deliberate practice needed to achieve that greatness. Let us hope he learns the lesson that many of our social media gurus already know: you cannot fake your personal brand in less than 10,000 hours.

Andrew Hunt is the owner of Inbound Sales Network ( http://www.inboundsales.net ), a specialist consulting and training firm focusing on the problems affecting sales and marketing teams. Mr. Hunt is an expert author, speaker, consultant, and sales trainer with more than 15 years of international experience in sales, marketing, channels, sales management, and business development roles in a variety of mature and early-stage companies.

Erik Qualman is the author of “Socialnomics: How Social Media Transforms the Way we Live and Do Business.” Socialnomics made Amazon’s No. 1 best sellers list in the US & UK after three weeks of publication and is consistently on the top 100 best selling business books list. Qualman is a frequently requested international speaker for the Fortune 500 and has been highlighted in numerous media outlets including: BusinessWeek, the New York Times, CNET, the San Francisco Chronicle, Mashable, USA Today, Forbes, CBS Nightly News and The Huffington Post. He has been fortunate to share the stage with Alan Mulally, CEO of Ford, Lee Scott, CEO and chairman Walmart, Jose Socrates, prime minister of Portugal, Olli-Pekka Kallasvuo, CEO of Nokia, Actress Julie Andrews, former Vice President Al Gore and former Republican presidential candidate Sarah Palin. His video, “Social Media Revolution,” is one of 2010′s most viral YouTube videos. Qualman is an MBA professor at the Hult International Business School. For the past 16 years Qualman has helped grow the online marketing and eBusiness capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is a columnist for ClickZ, while also owning the social media blog socialnomics.com. Qualman has a BA from Michigan State University (MSU) and an MBA from the University of Texas. He is currently the global vice president of Digital Marketing at EF Education. He was Academic All-Big Ten in basketball

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Posted in BOOKSComments (2)

Indian Tv As Social Media Feature


Indian Tv As Social Media Feature

The Indian TV is estimated to play a big role in the futuristic social media. A futuristic social media here implies a conjugation between social networks and television. This article will guide you first through the various aspects of the revolutionary social media behavior, and then will specifically explain the role of Indian TV in social media.

The human fondness has led analysts to find threads of connections between individuals. The emergence and conglomeration of the social groups over the Internet is a broad spectrum view of this connectivity between individuals. Since everything else has a marketing implication, the social media groups of networking sites have been till date the most effective new age tools to target specific audience. The nature of the social groups has been translated into highly specific organic leads that effectively guide traffic of potential buyers to the seller’s website (or to the website hired by the seller).

However, being true to the organic nature, the social media is still finding new scopes of expansion. This can be seen as a deep curiosity to see what lies in the next level of connections or also can be seen as the natural course of the social media organism. The curiosity to estimate the next dimensions of connections can again be explained as a magnified view of individuals trying to dig deeper for the adventure of new patterns. The newest step in this direction has been taken by social TV, or the blurring of the boundaries between television and Internet. Although social TV is in its most initial stages, yet experts are foreseeing another communication revolution like the Facebook and the Twitter (Facebook alone accounts for an overwhelming 25% of the entire web traffic views).  

Social TV and Indian TV

So what is social TV? Social TV can be simply defined as the wedlock between social media and online TV. Though, the concept of online TV is still at its initial stages, yet the expectation of TV merging with social networks is already doing the rounds. In a way, the social media through online TV has already been started. Think of the subscribers of live indian channels. Do they not form a TV based social group? The group has again subgroups depending on the various niches and channel choices of each group. Do they not? Now, the advertiser finds it easier to locate and identify the individuals to whom the merchandize will be most appealing. However, the advertiser must be acquainted enough to analyze the behavior patterns and mood swings of the social group.

Future Possibilities

Thus, when we explore the reasons why social TV will gain importance, we find that the answer lies in the question itself. TV. That is the reason. The power of TV to attract niche audience has been explored for a few decades now. The advertisers are wanting the TV audience to connect with their online presence, so that the cost of advertising can be reduced (you do not have to place separate ads in TV and internet, a single social TV advertisement will be sufficient), and the audience is looking forward to form more connected mood groups via social television. Just think that your TV is working like Facebook.

The role of the Indian TV in channelizing groups is going to be huge, simply because of the great number of fans following that Indian TV commands around the world. The online Indian TV channels do not only connect the NRI and the PIO, but also anyone who is attracted by the glitz of Indian TV (the likes of Sylvester Stallone and Ben Kingsley have already worked in mainstream Hindi cinema and Richard Gere was enamored by Shilpa Shetty too). The scope that Indian TV presents is so great that the advertisers are still trying to explore the full consequences of blending between the TV and the Internet.

The search for technical bridges to join the practical gap between Indian TV and the world internet is already in different stages of progress. The new technological trends like open source internet technology (Application Programming Interface or API), SDK (Software Development Kits), VOD (Video On Demand) and PDA (Pocket Digital Assistant) are exploring the various options of Internet flexibility.

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